Our Mission

At Personify, our mission is to help accelerate business growth through cost effective and technology-enabled business solutions.

Why Personify

At Personify, we put together business solutions that matters to the customer. This is achieved by unifying:

1. Industry Experts with insights on industry best practices, and

2. Leveraging on the best of breed technology solutions from our Industry partners.


Our Team


Dr. Davin Wang

Co-founder and Managing Director

Head of Business Solutions

Dr. Davin Wang is Co-Founder and Managing Director of Business Solutions at Personify.  Prior to this role, Dr Wang was the Managing Director for Real Estate at CapBridge, a leading private equity platform, and has also held senior positions in StreetSine Technology Group which is a subsidiary of Singapore Press Holdings (SPH), Singapore Airlines (SIA) and the Economic Development Board (EDB) of Singapore, covering roles related to technology, real estate and investment. He is the Vice Chairman of CoreNet Global (Singapore Chapter), a leading global Corporate Real Estate (CRE) trade association with over 11,000 members in 50 countries.


Dr Wang was a faculty member at the Department of Real Estate (DRE) in the National University of Singapore (NUS) and appointed research affiliate at the Institute of Real Estate Studies (IRES). Dr. Wang is currently adjunct faculty at the Singapore Management University (SMU) and remains research active with academic collaborations on real estate finance, real estate technology applications and behavioural interventions.


David Foo

Co-founder and Director

Head of Technology

David Foo is a noted technology practitioner with a lengthy career within the capacity of portfolios held as employee of Technology MNCs like IBM and Microsoft as well as being the founder of Virtual Team Pte Ltd and co-founder of Personify Pte Ltd.  Over the years he has help drive successes in businesses with his deep understanding of technology and processes coupled with a strong sense of business acumen. Leveraging on his experiences to communicate conversantly with IT Pros and Business owners.


His experiences range from being a technology and security specialist who spearheaded the security initiative for Microsoft Singapore. Incubating key technologies for Microsoft in SEA. Drove Cloud adoption and deployment as a change management practitioner. A key enabler for Microsoft in developing and training their partners in solution selling and delivering data protection strategy as an outsourced Data Protection/ Privacy Officer.


Bringing all this to Personify is to ensure we not only have a solution offering for our customers,  but being able to deliver and communicate it effectively to positively impact their business.


Rachel Tay

Head of Projects

Rachel Tay is a Microsoft certified professional with more than 12 years experience in project delivery. She is actively involved and in charged of every phase of a project, ensuring high standard of quality is implemented. The various portfolios of projects she has implemented spread across different industries, such as education, entertainment, pharmaceutical and government ministries. Along with project delivery, she provide training for corporate clients, with audience size varies from small focus group to large auditorium filled trainees.

Rachel has developed her own unique and interactive style for project implementation and training which enables her to drive project delivery successes with her deep understanding of technology and processes. 


Our Experts

Our team of experts who are top leaders in their respective fields, providing valuable knowledge and expertise when we build your solution.


Andrew Chee

Industry: Real Estate

Expertise: Valuations, Investment Advisory, Asset Management, Real Estate Training, Real Estate Transactions

Mr. Andrew Chee is recognized for being a leader leveraging real estate expertise and in-depth market knowledge to significantly increase revenue and improve operational efficiency backed by his outstanding track record. He has over 20 years of professional experience in the real estate industry, both locally and regionally with extensive knowledge in the field of property valuation, investment & development.


Mr. Chee held senior positions in several established public-listed and private firms with businesses in property consultancy, development and real estate investment trust (REIT). He holds a Master’s degree in Business Administration as well as a Bachelor’s degree (Upper Second Class Honours) in Estate Management and is currently a Licensed Appraiser, Lands and Buildings (IRAS) and member of the Singapore Institute of Surveyors and Valuers (SISV).


Ronald Kleer

Industry: Real Estate

Expertise: Strategy Development & Transformation, Innovation & Product/Service Development, Leadership & People, Operational Excellence

Ronald has risen through the ranks in Daimler, CHEP, GSK & CapitaLand where he was in charge of several business functions including Strategy, Business Performance, Innovation & Operations. He has been working predominantly in Europe, North America and Asia where he has successfully established and developed several teams which were recognized for their outstanding performance. Ronald has been working across all business functions and has been driving business performance through organizational alignment, strategy deployment and establishing performance cultures (Leadership & high-performance teams). Over the last 6 years he has been focusing on Asia where he has developed new leadership models  which deliver results across cultures​.


Iolanda Meehan

Industry: Real Estate

Expertise: Workplace Strategy & Change Management, New Ways of Working, HR & People Strategic Programs (such as OD, L&D, Diversity & Inclusion, Teams Productivity and Teams Cohesion, Leadership Development Programs, Culture Transformation)

Iolanda is the Managing Partner for Veldhoen+Company in Asia. She has more than 22 years of experience in previous roles as HR management consultant and as business leader in PwC, Philips and Haworth. She has a BSc in Economics and Management and is a graduate of Change Leadership Programs from Stanford and Wharton universities and is an accredited Global Remuneration Professional (GRP). Iolanda is passionate about the Future of Work, Leadership and Trust and Employee Wellbeing.


Dr. Lu Yujie

Industry: Real Estate & Construction

Expertise: Building Management & PropTech

Dr. Yujie Lu is a Professor of Civil Engineering, Department of Building Engineering, College of Civil Engineering, Tongji University, China, where his focus is on construction management. He is a civil engineer by training but has spent much of his career working on sustainable technology applications to engineering project management, data-driven algorithms and decision support tools for green and intelligent facilities regarding energy efficiency, carbon management and environmental assessment. Immediately prior to joining Tongji University he was an Assistant Professor in the Department of Building at the National University of Singapore. Prior to that, he studied and worked at the Department of Civil and Environmental Engineering, University of Maryland, College Park, Maryland. Dr. Lu is an active researcher and has conducted research projects supported by national research foundations in both Singapore and China. He is also an active consultant to government and industry on the green and intelligent construction.


Dr Jacky Shee Chung Jiak

Industry: Healthcare

Family Physician, MBBS (Singapore), E.M.SC Finance (Baruch College)

Dr Jacky Shee has more than 20 years of experience in Singapore’s healthcare industry and is currently a Cluster Head with Healthway Medical Group. He is an accredited Family Physician with the College of Family Physicians, Singapore. Prior to joining the private sector, Dr Shee gained a wealth of experience in various public healthcare institutions in Singapore in both surgical and medical departments. In addition to full time medical work, Dr Shee was also inducted to the Beta Gamma Sigma Honorary Business School Society in 2009, after attaining an Executive Master of Science in Finance from Baruch College, the City University of New York.

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